Zohar Lipkin
Head Coach and CEO
My mission is simple: ignite every athlete’s untapped potential by pairing bullet‑proof technique with unshakeable mental resilience.
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Through personalized programs and a thriving community, I empower people to measure success not merely by podium finishes, but by the courage to pursue their best selves—day in, day out.
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Key Achievements
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One of Israel’s earliest CrossFit coaches (since 2011)
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7th place at the 2014 CrossFit Asia Regionals—the highest Israeli finish at the time
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Competitive CrossFit athlete from 2012 to 2017, consistently ranking in the top tier of regional events
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Former Military Fitness Officer, bringing battlefield‑tested conditioning to civilian athletes
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Founder & CEO of Incendium Athletes and creator of the “Rise From The Crowd” methodology
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